Discover Digital
Insights & Stories

What Are Google Search Profiles, How Do They Affect B2B?

Google just launched customizable Search profiles for creators with 100K followers. Here is why this new mobile Discover play completely excludes B2B.

How Signal Loss Changes Strategic B2B Audience Targeting

Data degradation has turned tracking into an algorithmic black box. Discover how the R.E.M. framework reconstructs B2B positioning using proven psychology.

How AI Overviews Are Weaponizing Your B2B Brand Reviews

Q1 2026 data reveals AI engines are exposing unprompted negative brand reviews. Discover the four signals triggering this and how to rebuild your authority.

Why Google’s AI Search Terms Threaten Industrial B2B Ad Spend

Google now interprets search intent instead of reporting exact queries. Discover why this threatens B2B ad spend and how your industrial brand must adapt.

Why the New AI Search User is a Bigger B2B Trend Than Any Algorithm Update

Stop reacting to algorithm updates. Discover why the 82% surge in AI queries means your industrial B2B brand must adapt to the zero-click buyer today.

Why AI Ignores Your Brand and How Relational Knowledge Fixes It

Is AI ignoring your brand? Stop chasing keywords and learn how to build the relational knowledge needed to dominate generative engine recommendations today.